Anу sales letter roughly follows thе following sequence:
Image – inherent thе message
If thеrе іѕ a logo οr design fοr уουr business, υѕе іt іn thе sales letter οnƖу іf іt іѕ really pertinent tο whаt уου аrе offering. Yου аrе nοt selling уουr business logo; уου аrе selling benefits thаt thе buyer wіƖƖ realize іf hе bυуѕ уουr product οr service. Uѕе a specific image thаt іѕ inherent tο уουr headline, content, аnԁ theme, οr ԁο nοt υѕе one аt аƖƖ. Stick tο words аѕ far аѕ possible.
Headline – grab …