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	<title>Hostnor Media &#187; Advertising</title>
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		<title>Building Brand Value</title>
		<link>http://www.hostnor.com/2010/04/building-brand-value/</link>
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		<pubDate>Sat, 10 Apr 2010 17:57:44 +0000</pubDate>
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		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand Value]]></category>

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The right product and the right service whatever it is that you plan to sell &#8211; make sure it has a brand value in itself then you may not require an ambassador to promote the product. 
However, if the product doesn’t command any brand value as it may be in its nascent state of introduction in the market or if it is getting reintroduced to its audience once again, then the safest bet it is to promote it using an established face. A face that has a command over the ...]]></description>
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		<title>The Advertising World – A Brief Insight</title>
		<link>http://www.hostnor.com/2009/09/the-advertising-world-%e2%80%93-a-brief-insight/</link>
		<comments>http://www.hostnor.com/2009/09/the-advertising-world-%e2%80%93-a-brief-insight/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 02:09:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Sales and Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Sales]]></category>

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		<description><![CDATA[Many of us do not spend time sitting as couch potatoes in front of the television sets, perhaps many of us are not so very tech-savvy to be glued to the computers as geeks. So the question for advertisers’ is how we reach out to people who are constantly moving and traveling through their work.
There is a great deal of detail and research that follows before a product is designed and launched into the market. The most important aspect of this research is to find the target audience of the ...]]></description>
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